SMHE Strengthens After-sales Backbone for Howo Trucks

This article was first publish in Truck & Bus 11 June 2025 : SMHE Strengthens After-sales Backbone for Howo Trucks

Sino Mobile and Heavy Equipment Sdn Bhd (SMHE), the official distributor of Howo trucks in Malaysia, recognises this well. Under the leadership of General Manager Khoo Keh Hann, SMHE steadily reinforced its after-sales support and service infrastructure to meet the increasingly sophisticated demands of fleet operators.

In an exclusive interview, Khoo shared insights into SMHE’s customer-centric strategy, the challenges of supporting a growing truck population and how the company positions itself as a trusted partner in Malaysia’s transport and logistics sector.

“At SMHE, the company understands how critical it is to keep your trucks running with minimal interruption. That’s why the company prioritises fast, reliable service,” said Khoo. “The company’s network of strategically located service centres ensures it is always within reach. Backed by experienced mechanics and a dedicated customer support team, SMHE provides end-to-end assistance to minimise downtime. With a well-managed parts inventory and efficient maintenance scheduling, the company handles repairs and servicing promptly and effectively….”