Sinotruk Howo-TX: Engineered for Long-Haul Logistics Efficiency

This article was first publish in Truck & Bus 17 April 2025 : Sinotruk Howo-TX: Engineered for Long-Haul Logistics Efficiency

Since its launch in 2004, the Sinotruk Howo-TX series was a key model in Sinotruk’s global portfolio, with more than one million trucks sold worldwide. Sino Mobile and Heavy Equipment Sdn Bhd (SMHE) successfully introduced this model to the local market by gaining rapid market traction. To explore its growth, potential and future outlook, Truck & Bus News spoke with General Manager Khoo Keh Hann.

“In Malaysia, the Howo-TX is well received, with more than 1,000 trucks sold in 2024 alone,” Khoo shared. “Designed for long-haul logistics, the latest model features an upgraded Euro V engine and a refined cabin that enhances efficiency and driver comfort. Its reliability, modern design and powerful performance make it a preferred choice among fleet operators.”

What sets the Howo-TX series apart, he explained, was its focus on long-haul efficiency. The premium cabin was designed for driver comfort, while a four-point air suspension system absorbed road vibrations for a smoother ride. Powered by a MAN technology MC engine, the truck delivered high torque at low RPMs to ensure a balance of power and fuel efficiency — key factors for Malaysian logistics operators.

With fuel efficiency being a major concern for logistics operators, it makes the Howo-TX an ideal choice. Sinotruk is said to integrate multiple fuel-saving technologies in the model, including intelligent gear shifting, enhanced transmission efficiency, weight reduction and aerodynamic improvements. These advancements significantly reduce fuel consumption and improve operational efficiency.

“The optional Sinotruk AMT transmission enables drivers to manage engine speed, torque and vehicle speed through the accelerator, while its intelligent shifting system selects the optimal gear in real-time for maximum fuel saving. The MC engine further enhances efficiency with high-efficiency combustion technology, low-friction components, an electronically controlled silicone oil fan and an energy-saving air compressor. Additionally, the aerodynamically optimised cab design achieves a low drag coefficient of 0.49 to further improve fuel efficiency,” he added.

Built for durability and reliability
Beyond fuel efficiency, Khoo highlighted the Howo-TX’s long-term durability and reliability. With a robust chassis offering high load-bearing capacity and excellent stability, it is said to deliver outstanding handling performance even when fully loaded or navigating complex road conditions. “The braking system is highly responsive to enhance safety in emergency situations. The use of high-quality materials and advanced manufacturing processes, including special frame treatment for ensures long-lasting reliability, even in demanding operating environments,” he said.
To withstand tough conditions, including high mileage and challenging road environments, Khoo stressed that each component of the Howo-TX underwent rigorous testing. Key parts were sourced from internationally renowned suppliers to maintain the highest quality standard and ensure consistent performance under the most demanding operational conditions.Delivering strong value in competitive market

In a highly competitive market, the Sinotruk Howo-TX series, according to him, stood out with its exceptional product quality, advanced technology as well as SMHE’s customer-centric approach. Designed to meet the evolving needs of fleet operators, the series offered a combination of performance, efficiency and durability to make it a cost-effective and reliable choice for long-haul logistics.
“Sinotruk places a strong emphasis on maximising lifecycle value by ensuring that the Howo-TX is a long-term investment that delivers strong returns through durability, fuel efficiency and low operating costs. The truck is engineered for high uptime and operational efficiency to allow fleets to maintain productivity with minimal downtime. Driver comfort is also a priority with a well-designed cabin that enhances the overall driving experience and reduces fatigue to make long-haul journeys more manageable.”

Safety and environmental sustainability, he stressed, were integral to the Howo-TX, with advanced safety features and eco-friendly technologies that enhanced protection while reducing emissions. Additionally, SMHE is also said to offer a robust after-sales service network to provide fleet operators with seamless maintenance and support that ensure their trucks remain in optimal condition.

With this combination of innovation, reliability and strong customer support, he pointed out that the Sinotruk Howo-TX continued to be a preferred choice for logistics operators looking for an efficient and dependable transport solution.

“SMHE is committed to providing fleet owners with high-quality comprehensive after-sales support to ensure the optimal performance and longevity of Howo trucks. Services include scheduled maintenance programmes, warranty coverage and access to genuine spare-parts to help operators minimise downtime and reduce operational costs.

“Strategically located service centres across Malaysia provide timely technical assistance to ensure maximum vehicle uptime. Additionally, SMHE offers tailored maintenance plans that cater to the specific needs of fleet operators and further enhance efficiency and reliability” he said.

Smart investment for long-haul logistics
As the demand for efficient and cost-effective transport solutions grows, Khoo is confident that the Sinotruk Howo-TX series would continue to stand out as a reliable choice for fleet operators. “Offering a balance of durability, fuel efficiency and long-term value, it is designed to meet the rigorous demands of long-haul logistics while keeping operational costs in check,” he added.

SMHE remained committed to expanding its market presence by providing competitive pricing, strategic partnership and continuous product enhancements. With a strong focus on after-sales support and customer satisfaction, he stated that the company aimed to achieve significant growth in the logistics segment this year. “For those considering a switch to Howo prime movers, the combination of advanced technology, operational efficiency and dedicated service support makes it a compelling investment,” he added. Fleet operators interested in learning more and experiencing the capabilities of the Howo-TX series, in-depth consultations, test drive and demonstration opportunities are available on request. More information is also available at www.smhe.my.